In 2015, the Commission launched the Digital Single Market strategy. One of its key goals is to Ensure better access for consumers and businesses to goods and services via e-commerce across the EU.
At the beginning of her tenure in December 2019, President von der Leyen stressed the need for the Commission to lead the transition to create 'A Europe fit for the digital age'.
Information and Communication Technology and the internet permeate the European economy, thanks to the increased use of broadband applications and services, together with the spread of wireless devices including smartphones, other smart devices, and their applications.
The media sector, encompassing films, television broadcasting, music, publishing, gaming and related advertising, plays a vital role in the continued advancement of information and communication technologies, as well as in the development and preservation of culture, information, education and democracy.
In recent years, the media sector has been characterised by technological convergence, with the various types of devices and networks used to deliver content to viewers becoming more and more integrated. This continued technological innovation has created cross-border opportunities, led to the emergence of new business models and new business operators and at times posed challenges to established business practices.